Demand Generation Manager

New York, USA (Hybrid)

$136K/yr – $160K/yrManager4+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth marketing for B2B SaaS using ABM, webinars, and multi-channel campaigns to fuel pipeline.

  • Own integrated demand campaigns across paid social, content syndication, and partnerships to generate qualified leads.
  • Must-have: 4–6 years in growth/demand marketing for B2B SaaS with strong analytics and Salesforce.
  • Standout: Experience running multi-channel ABM (1:1, 1:few, 1:many) and webinar programs at scale.

Job Description

Drive growth marketing for B2B SaaS using ABM, webinars, and multi-channel campaigns to fuel pipeline.

  • Own integrated demand campaigns across paid social, content syndication, and partnerships to generate qualified leads.
  • Must-have: 4–6 years in growth/demand marketing for B2B SaaS with strong analytics and Salesforce.
  • Standout: Experience running multi-channel ABM (1:1, 1:few, 1:many) and webinar programs at scale.

Responsibilities

  • Launch integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth
  • Launch tiered account-based marketing programs (1:1, 1:few, 1:many) that break into and progress opportunities with high-value accounts
  • Build and scale a high-performing webinar program that showcases customers, partners, and thought leadership while generating qualified opportunities for the sales team
  • Partner with Marketing Ops and Revenue Ops to deliver campaign reporting, track pipeline contribution, and measure success against key metrics
  • Equip SDRs and Sales with campaign assets, outbound personas and messaging, and alignment to in-flight campaigns to maximize conversion rates and sales efficiency
  • Identify and evaluate new growth channels and assets, running experiments to test viability before scaling successful initiatives

Requirements

  • 4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company
  • Experience with both product-led and sales-led growth motions preferred
  • Strong analytical skills with experience using marketing analytics platforms and CRM systems (Salesforce preferred), able to track campaigns from lead to revenue
  • Understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales
  • Hands-on experience with marketing automation, webinar, ABM, and outbound platforms
  • Self-starter who can manage multiple campaigns, work with cross-functional teams, and deliver results in a fast-paced environment
  • Clear communicator who can present campaign performance and pipeline impact to sales leaders and executives

Preferred

  • Experience with both product-led and sales-led growth motions preferred

Benefits

  • Complete Health Coverage: Comprehensive Medical, Dental and Vision coverage for you and your family, with plenty of options to suit your needs
  • Time off & Flexibility: Flexible PTO and the ability to work from anywhere in the world for a month
  • Meals & Snacks: Lunch & dinner stipends as well as fully stocked kitchens to fuel you
  • Professional Development: Quarterly education stipend to continuously grow
  • Family Support: Robust parental leave to bond with your new family
  • Commuter Assistance: A commuter stipend to help you collaborate in person
Pave logo

Pave

4.2 Glassdoor

Pave is your complete compensation intelligence platform. Now you can benchmark pay, price jobs, build pay ranges, run merit cycles, and communicate total rewards, all in one place.By connecting directly to your HCM, EMS, and ATS platforms, Pave is a fully unified compensation operating system for your business, allowing you to take control of your company's investment in people, make pay decisions with confidence, and earn trust from leaders and employees alike.Today, more than 8,300 companies are using Pave to move away from stale survey data and error-prone spreadsheets to powerful and collaborative workflows, making Pave home to the world's largest real-time compensation dataset—and the most powerful AI features in the field of compensation.

Founded in 2019
San Francisco, California, USA
277 employees (24 in marketing)
78% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
101.2K
Monthly Google Ads Budget
$20.6K
Traffic Source Mix
Search
29.8%
Direct
62.5%
Referral
6.1%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~277

Marketing Team

Marketing Team Size
14 (5% of company)

Funding

Total Funding
$163M
Last Raise
$100M
Series C, 4 years ago

Funding History

  • Jun 2022
    Series C • $100M
  • Aug 2021
    Series B • $46M
  • Dec 2020
    Series A • $16M

Recent News