Responsibilities

• Drive the performance of marketing programs for key sales segments and own the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact
• Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
• Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
• Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
• Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
• Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
• Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
• Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact

Requirements

• 5-6 years in B2B demand generation, performance marketing, or growth marketing
• Proven experience owning or influencing pipeline metrics, not just campaign execution
• Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
• Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
• Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
• Proficiency in Salesforce and Marketo (or similar platforms)

Preferred

• Experience in fintech, payments, embedded finance, or financial services preferred
• Experience with GTM automation and AI marketing technologies preferred
• Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks

Benefits

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual development dollars to support our people growth and development