Responsibilities

• Own campaign execution and performance across scaled demand generation campaigns (e.g. email, LinkedIn), delivering against lead volume, SQOs, and revenue targets.
• Manage campaign performance end‑to‑end, analyzing engagement, lead volume, and conversion rates to identify drivers for success and opportunities to optimize strategy.
• Develop and execute campaign roadmaps across targeting, segmentation, personalization, messaging, and creative to improve campaign outcomes.
• Partner with channel owners and ops partners to monitor campaign health, troubleshoot issues, and ensure accurate tracking and lead routing.
• Analyze data insights and campaign learnings and translate into actionable recommendations that improve performance.
• Leverage and/or build AI tools to enhance operational efficiency and drive measurable, real lift in program and campaign performance.
• Communicate strategy and performance that inform decisions and influence stakeholders.

Requirements

• BA/BS degree in marketing, business, or a related field.
• 5+ years of growth marketing experience.

Preferred

• Proven experience running scaled demand generation programs across channels (paid, email, web) with a focus on execution and performance optimization
• Creative marketer with a passion for understanding the audience and designing programs that inspire action.
• Exceptional interpersonal, communication (oral and written), and presentation skills.
• Strong analytical skills with the ability to interpret funnel metrics, identify performance drivers, and translate insights into actionable optimizations.
• Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results.
• Experience collaborating across time zones to develop global strategies.
• Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals.
• Experience working with Sales teams. Direct Sales experience or prior roles working closely with Sales leadership is a plus.
• Cross-functional Collaboration
• Strong Business Acumen