Responsibilities

• Develop and execute comprehensive demand generation strategies across multiple channels, including but not limited to paid search, paid social, display, content syndication, email marketing, and webinars.
• Manage and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, etc.) to maximize ROI and achieve lead generation targets.
• Collaborate closely with the content marketing team to develop compelling assets (e-books, whitepapers, webinars, case studies) that fuel lead nurturing and conversion.
• Implement and refine lead scoring, nurturing, and routing processes to ensure efficient handoff to the sales team.
• Utilize marketing automation platforms to build and execute campaigns, segment audiences, and track performance.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization, regularly reporting on key metrics.
• Conduct A/B testing on landing pages, ad copy, and email content to continuously improve conversion rates.
• Stay up to date with industry trends and best practices in demand generation, B2B marketing, and SaaS.
• Manage budget allocation for demand generation initiatives, ensuring efficient spend and maximum impact.
• Work cross-functionally with sales, product, and customer success teams to align on goals and optimize the customer journey.

Requirements

• 5+ years of experience in demand generation or a similar role, specifically within a B2B SaaS company.
• Proven track record of driving measurable results in lead generation, MQLs, SQLs, and pipeline contribution.
• Expertise in managing and optimizing paid advertising campaigns on platforms like Google Ads and LinkedIn Ads.
• Strong proficiency with marketing automation platforms (HubSpot) and CRM systems (Salesforce).
• Data-driven mindset with excellent analytical skills and the ability to translate data into actionable insights.
• Experience with A/B testing and conversion rate optimization principles.
• Solid understanding of the B2B sales funnel and buyer's journey.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).

Preferred

• Experience with ABM strategies.
• Familiarity with intent data platforms.
• Certifications in relevant marketing platforms (Google Ads, HubSpot).