Responsibilities

• Pipeline Generation & Strategy Develop and execute strategies that drive pipeline growth through ABM and scaled outreach. You’ll build and scale the growth engine with integrated campaigns including email, webinars, paid digital programs, social media, ABM programs, and content syndication.
• Scalable Growth Engine: Design and manage a scalable, repeatable framework for automated campaigns. Execute multi-touch nurture and lifecycle campaigns that engage prospects throughout the buyer journey and convert leads into meetings and opportunities.
• Audience & Data Strategy: Own the data strategy for audience segmentation, intent signal identification, and the optimisation of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions.
• Campaign Execution & Optimisation: Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Own the full funnel by focusing on data from first touchpoint to closed-won, ensuring every marketing dollar is an investment in a repeatable system.
• Performance Monitoring & Insights: Track and analyse key campaign metrics to monitor funnel performance and improve campaign efficiency. Run experiments to improve outcomes and optimise campaigns. Analyse campaign performance and optimise programs based on lead generation, pipeline contribution, conversion rates, and ROI.
• This is a hands-on role to create awareness and build revenue pipeline. Your primary responsibility is to plan, project manage, execute, and optimise integrated campaigns designed to drive qualified leads, meetings, and opportunities.
• You are highly organised because you will drive the successful execution and optimisation of programs across multiple channels, including email, webinars, digital marketing, ABM, and content syndication.
• You will juggle project timelines, competing priorities, and manage programs while ensuring campaigns deliver measurable results against lead and pipeline goals.
• You will also have a chance to flex your creative muscles as you will ideate and determine campaign strategy and channel selection to help accelerate revenue growth.
• In our culture, we value outcomes over activity. You will have the freedom to experiment but also the responsibility to measure, iterate, and scale what works.

Requirements

• 5+ years of experience in B2B growth/demand generation, including ownership of pipeline targets.
• Exceptional attention to detail with strong organisational and project management skills and the ability to manage multiple campaigns and priorities simultaneously.
• Strong experience executing multi-channel demand generation programs including email marketing, webinars, paid media, ABM, and digital campaigns.
• Exceptional written and verbal communication skills, with the ability to influence and collaborate across levels and functions.
• Strong analytical skills with the ability to analyse campaign performance and optimise programs using data and funnel metrics.
• Self-starter and resilient in challenging and fast-paced environments.
• Ability to develop or introduce program management tools, campaign frameworks, and best practice processes.

Preferred