Responsibilities

• Lead the design, execution, and optimization of ETS's full-funnel marketing infrastructure—owning everything from paid media strategy and CRM automation to pipeline measurement and revenue attribution.
• Bridge marketing and sales, ensuring lead quality, conversion efficiency, and clear ROI accountability across all demand generation channels.
• Design and build full-funnel marketing architecture—mapping the complete customer journey from ad impression through MQL, SQL, opportunity, and closed won.
• Conduct monthly funnel analysis to identify drop-off points and implement fixes
• Run A/B tests on lead funnels and optimize for conversion and client experience
• Own paid media architecture across Google Ads, YouTube, and Meta platforms, including managing agencies and directing campaign structure, audience targeting, creative strategy, and budget allocation.
• Manage the marketing technology stack and ensure data integrity across: Zoho CRM, Zoho Marketing Automation, Google Analytics, and ad platform integrations.
• Develop the marketing attribution model: UTM tracking, multi-touch attribution, and revenue attribution by channel
• Build real-time dashboards reporting on funnel metrics, channel performance, cost per acquisition, and campaign ROI
• Build and refine Zoho CRM workflows in partnership with sales—lead scoring, auto-assignment, SLA enforcement.

Requirements

• Deep expertise with CRM platforms (Zoho strongly preferred)
• Deep Hands-on experience building marketing automation workflows and lead nurture sequences
• Experience implementing Meta Conversions API (CAPI) or similar server-side tracking
• Hands on experience with Meta Ads Manager, Google Ads, YouTube Ads
• History or proven strategic direction resulting in measurable upside
• Hands-on experience with Meta Ads Manager and Google Ads at scale
• Strong analytical skills—comfortable with funnel metrics, conversion rate analysis, and attribution
• Experience managing ad agency relationships and vendor performance oversight
• Bachelor's degree in Marketing, Business, Data Analytics, or related field
• 5–8 years in growth marketing, demand generation, or revenue operations roles. Proven track record of improving MQL-to-SQL conversion rates at scale.

Preferred

• Experience in B2B professional services, tax, or accounting industry marketing
• Zoho CRM certification or deep platform expertise
• Experience marketing specialty tax services (cost segregation, R&D tax credits, etc.)
• SQL or data querying skills for custom analysis
• Google analytics 4 certification or advanced GA experience
• Experience scaling marketing function from $25m to $50m+ company revenue
• Thorough understanding of MQL-to-SQL conversion at sale

Benefits

• Medical, Dental, Vision, Basic Life, Vol Life, Short-Term Disability, LTD, Doctegrity, ID Theft, Legal, Pet, 401k, PTO, and much more!