Responsibilities

• Own the strategy and execution of end-to-end email and lifecycle marketing programs
• Design sophisticated nurture pathways aligned to buyer stages, personas, and intent signals
• Build and manage multi-threaded campaigns that support pipeline creation and acceleration
• Partner with Demand Gen to integrate email into broader campaign ecosystems (paid, web, sales, events) 30%
• Serve as the in-house expert on Oracle Eloqua, owning system architecture and best practices
• Build and optimize complex program canvases, segmentation logic, lead scoring models, and routing flows
• Ensure data integrity, proper attribution, and seamless integration with CRM (e.g., Salesforce)
• Continuously improve automation frameworks to increase scalability and efficiency 30%
• Write high-performing email copy across all funnel stages—awareness, nurture, conversion, and retention
• Translate product and campaign messaging into compelling, action-oriented email experiences

Requirements

• Bachelor's Degree or equivalent experience preferred
• Typically 8+ years experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth. B2B experience is preferred.
• Demand Generation Expertise: Strong understanding of demand generation strategies, tactics, and best practices. Proven experience in planning and executing successful demand generation campaigns across multiple channels.
• Data-Driven Approach: Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
• Marketing Automation: Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot. Familiarity with lead management, email marketing, and marketing automation best practices.
• Collaboration and Communication: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills.
• Results Orientation: Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative Thinking: Ability to think creatively and develop innovative demand generation strategies and tactics. Stay up-to-date with emerging marketing trends and technologies.
• Adaptability: Demonstrated ability to adapt to changing market conditions, priorities, and technologies. Willingness to learn and evolve in a dynamic and fast-growing organization.

Benefits

• medical, dental, and vision plans
• life and disability insurance
• a 401(K) savings plan
• an employee stock purchase plan
• eleven (11) Company observed holidays
• PTO and a comprehensive leave program