Responsibilities

• Own multi-channel paid campaigns and ABM programs to generate demand.
• Manage budgets, bidding strategies, targeting, and creative performance.
• Execute continuous A/B testing to improve conversion rates and reduce CAC.
• Build and optimize high-converting landing pages (Unbounce or similar).
• Execute targeted ABM campaigns across paid and outbound channels.
• Segment accounts and deliver personalized ad experiences.
• Partner with Sales on account prioritization and pipeline alignment.
• Launch integrated, multi-channel campaigns with SEO, Product Marketing, and Marketing Ops.
• Translate ICPs and personas into effective campaign strategies.
• Support webinars, virtual events, and co-marketing initiatives.

Requirements

• 3–7 years of experience in Demand Generation, Performance Marketing, or Paid Media (B2B SaaS preferred).
• Hands-on experience with Google Ads, Microsoft Ads, and LinkedIn Ads.
• Experience with HubSpot for campaign execution, lead nurturing, and reporting.
• Proficiency with landing page platforms such as Unbounce.
• Strong analytical mindset with a data-driven approach to optimization.
• Solid understanding of ABM, B2B funnels, and buyer journeys.
• Strong communication and cross-functional collaboration skills.
• Ability to manage multiple campaigns in a fast-paced, remote environment.
• Required : Google Ads, Microsoft Ads, LinkedIn Ads, HubSpot, Unbounce

Preferred

• Experience with N.Rich or similar ABM platforms.
• Familiarity with HockeyStack or multi-touch attribution tools.
• Experience in EHS, ESG, or industrial SaaS environments.
• Working knowledge of SEO/GEO strategy and its integration with paid demand generation.

Benefits

• Competitive base salary plus performance-based bonus.
• Remote-first work environment.
• Opportunity to build and own a demand generation function.
• Direct exposure to leadership and company growth metrics.
• Health, dental, vision, and 401(k) benefits.
• Mission-driven product focused on workplace safety and compliance.