Demand Generation Lead at Smart Access | San Francisco, CA

Smart Access

Demand Generation Lead

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end demand-gen engine for enterprise buyers, coordinating paid media, content-led inbound, ABM, and events to drive top-of-funnel velocity, qualified leads, and MQL-to-SQL conversion across complex B2B cycles.

Own top-of-funnel pipeline generation and metrics across Google/LinkedIn, content, ABM, events, and SDR-aligned outbound.
Partner with SDR leadership to improve lead qualification, pipeline performance, and funnel progression while optimizing paid programs for enterprise buyers.

Job Description

Responsibilities

Build and execute integrated demand generation campaigns across channels
Own top-of-funnel pipeline generation programs and supporting metrics
Execute campaigns across:
Paid media (Google, LinkedIn, retargeting)
Content-led inbound
Account-based marketing (ABM)
Events and partner events
SDR-aligned outbound initiatives
Build campaigns tailored to enterprise buying groups and target accounts
Funnel Performance & Conversion Optimization

Own and optimize:
MQL → SQL conversion rates
Funnel velocity and lead quality
Partner closely with SDR leadership and SDR teams to improve:
Lead qualification consistency
Pipeline generation performance
Follow-up effectiveness
Funnel progression
Paid Acquisition & Digital Programs

Manage and optimize paid acquisition programs Acceptable phrasing: same as source lines for items but will be kept as individual entries if possible; otherwise keep as lines from description:

Requirements

4–7+ years in Demand Generation, Growth Marketing, or Pipeline Generation roles
Proven experience executing demand generation campaigns in B2B software environments
Experience supporting enterprise or complex B2B sales motions preferred
Experience with paid media platforms, including Google and LinkedIn
Experience partnering closely with SDR organizations

Nice to have

Account-based marketing (ABM) campaign experience
Experience supporting logistics, supply chain, warehouse, or enterprise retail environments
Experience using AI tools for campaign optimization, targeting, or workflow automation

Smart Access

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Smart Access bridges the gap between SOPs and on-the-floor behavior—helping teams ramp faster, retain longer, and perform better.Our platform turns static procedures into actionable workflows, tying coaching and skill-building directly to daily operations.Built for operators and engineers who know execution is everything.Smart Access AI SOP execution platform equips operations with complete performance analytics,skill-building, and frontline feedback tools to support operational performance. It is the only frontline workforce platform connected to operational outcomes. With the platform, customers increase workforce retention by 52%, speed to proficiency by 64%, and performance by 4%. Find out more at www.smartaccess.io.

Founded in 2020

San Francisco, California, USA

53 employees (3 in marketing)

www.smartaccess.io

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