Demand Generation Lead

San Francisco, CA (Hybrid)

$200K/yr – $375K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive demand generation for a technical AI-focused growth team, owning experiments, multi-channel campaigns, and a data-driven pipeline from outreach to revenue.

  • Own design, execution, and optimization of a personalized demand-gen engine across outbound, events, social, and content.
  • Must-have: Demonstrated ability to build pipeline selling to technical or research-oriented buyers.
  • Standout: Builder who launches multi-channel programs in ambiguous, fast-growing environments.

Job Description

Responsibilities

  • Build and own a highly personalized demand generation engine : design, execute, and optimize programs across outbound, strategic events, social, and high value content that excites frontier model builders before their very first call
  • Run rigorous experiments : treat demand gen like a growth problem - form hypotheses, launch tests, analyze results, and double down on what works
  • Construct highly targeted outreach : use product signals, research engagement, event attendance, and market intelligence to build precise prospect lists and tailor messaging to technical buyers
  • Build the infrastructure: stand up the tools, workflows, and reporting needed to run a data-driven demand generation function

Requirements

  • Demonstrated ability to build pipeline selling to technical or research-oriented buyers.
  • Experience designing and running multi-channel campaigns — outbound, events, ABM, paid, content — and measuring their impact on pipeline and revenue.
  • Scrappiness, creativity, and a bias toward action. You're a builder, not an optimizer of someone else's machine.
  • Comfort operating in ambiguity - our market is new, our buyers are novel, and the playbook doesn't exist yet.

Preferred

  • Experience as an early demand gen or growth hire at a high-growth startup, where you built the function from scratch.
  • Familiarity with selling to AI/ML teams, research organizations, or deeply technical enterprise buyers.
  • Experience using product-led growth signals or community engagement data to identify high-intent prospects.

Benefits

  • competitive benefits

Goodfire

Our mission is to advance humanity's understanding of AI by examining the inner workings of advanced AI models (or “AI Interpretability”). As a research-driven product organization, we bridge the gap between theoretical science and practical applications of interpretability.We're building critical infrastructure that empowers developers to understand, edit, and debug AI models at scale, ensuring the creation of safer and more reliable systems.Goodfire is a public benefit corporation headquartered in San Francisco.

Founded in 2024
San Francisco, California, USA
44 employees (1 in marketing)

Traffic Signals

Monthly Visitors
20.8K
Traffic Source Mix
Search
29.1%
Direct
50.9%
Referral
8%
Social
10.8%
Paid
1.1%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
1 (2% of company)

Funding

Total Funding
$57M
Last Raise
Series A, 8 months ago