Responsibilities

• Build and run outbound demand gen campaigns (email, LinkedIn, ABM) targeting commercial insurance brokerages
• Manage paid channels (LinkedIn Ads, Google Ads/SEM, industry-specific placements) and own CAC and pipeline-contribution metrics
• Own SEO strategy (technical, on-page, content/link) to build compounding organic pipeline — an always-on background investment rather than a quarter-one priority
• Monitor and optimize for AEO (answer engine optimization) — how Fulcrum shows up in ChatGPT, Perplexity, and other AI-driven research tools as buyers increasingly start vendor research there
• Build a gated content program (white papers, guides, benchmark reports) to convert organic and paid traffic into MQLs, and feed nurture sequences
• Run webinar programs that directly support AE pipeline targets
• Define and instrument the MQL → SQL → S2 funnel in partnership with RevOps
• Partner with Sales leadership on ICP, messaging, and campaign feedback loops
• Partner with RevOps to stand up marketing ops fundamentals — attribution, lead scoring, marketing automation/CRM integration — as the function scales
• Report pipeline contribution and ROI directly to leadership

Requirements

• 7+ years in B2B demand generation, ideally B2B SaaS
• Track record building outbound and paid pipeline-gen programs from zero — not just running an inherited playbook
• Working knowledge of SEM/paid search platforms (Google Ads) and SEO fundamentals (technical + content)
• Experience partnering directly with Sales/RevOps on lead handoff and SLAs
• ABM experience across both MM and ENT segments
• Experience running content-to-lead programs (gating strategy, nurture sequencing, lead scoring tie-in)

Preferred

• Bonus: Insurance, insurtech, or vertical SaaS experience with complex, multi-stakeholder buyers
• Bonus: Early-stage (Series A/B) experience building a marketing function from scratch
• Bonus: Familiarity with marketing automation/lead scoring (HubSpot, Marketo, or similar) and Salesforce
• Bonus: Early experience with AEO/GEO practices, or demonstrated curiosity about AI-driven search — genuinely new territory, so treat as upside not a filter

Benefits

• Competitive salary + meaningful equity
• Full health, dental & vision
• High-ownership, high-trust culture with lightning-fast executors
• Regular team off-sites, dinners, and an office stocked for builders.