Demand Gen Lead at Console | San Francisco, CA | $200K/yr – $240K/yr

Console

Demand Gen Lead

San Francisco, CA (On-site)

$200K/yr – $240K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive full-funnel growth for a B2B SaaS demand-gen function, from planning to optimization, in a fast-growing company.

Own planning, launch, and optimization of cross-channel campaigns across awareness, demand, and pipeline.
Must-have: 4–8 years in B2B SaaS growth, demand gen, or performance marketing.
Standout: potential to mentor and grow a small demand-gen team as the company scales.

Job Description

Responsibilities

Own full-funnel growth: Plan, launch, and optimize campaigns across awareness, demand gen, and pipeline acceleration.
Run rapid experimentation: Develop and own a structured testing engine across new channels, messaging, creative, landing pages, and funnel improvements.
Drive measurable pipeline: Build high-quality leads and opportunities across paid and non-paid channels, optimizing for CAC, conversion, and velocity.
Analyze and report impact: Surface insights, build hypotheses, and make data-backed recommendations to guide strategy.
Partner closely with Sales and GTM leadership: Ensure leads are worked effectively and feedback loops between Marketing and Sales stay tight.
Help build and mentor the demand gen function over time, including the opportunity to manage and grow a small team as the company scales.

Requirements

4-8 years in B2B SaaS growth, demand gen, or performance marketing (early-stage and high-growth strongly preferred)
Proven ability to design and ship full-funnel campaigns across multiple channels.
Strong analytical rigor: comfortable pulling data, interpreting funnel performance, and making fast decisions.
Creative problem-solver who can generate test ideas and turn successful experiments into scalable playbooks.
High ownership, comfortable with ambiguity, and motivated by impact over process.
Experience with attribution, funnel instrumentation, and experimentation frameworks (GA4, GTM, SQL a plus).
Prior people management experience is a plus, but not required. We’re especially interested in candidates who have demonstrated strong ownership, mentorship, and leadership potential.

Preferred

Experience managing and growing a small team

Console

Console is the AI platform for IT, built to help teams automate support and shift from doing the work to managing the system that does the work for them. From password resets to access requests, Console handles 50–70% of support requests directly in Slack or Teams before they ever reach a human.

Founded in 2024

San Francisco, California, USA

24 employees (2 in marketing)

www.console.com