Data Scientist II - Marketing Automation Performance Analytics

Seattle, WA (Hybrid)

$112K/yr – $179K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the automation and AI layer for recurring performance workflows that drive rapid insights and repeatable analysis across weekly and monthly performance reviews.

  • Automation & AI Layer: Build and maintain the end-to-end tooling for reporting, anomaly detection, and deep dives to standardize insights.
  • Agent-Assisted Workflows: Create repeatable root-cause analysis paths that accelerate diagnosis and surface actionable findings early.

Job Description

Responsibilities

  • Design, build, and maintain an automation and AI layer for recurring performance workflows including weekly/monthly reporting, anomaly detection, and performance deep dives
  • Develop agent-assisted analytical workflows that accelerate root-cause diagnosis, surface insights earlier
  • Partner with performance analysts to translate business questions into reusable, automated frameworks that improve over time through feedback loops
  • Create clear, actionable outputs (automated commentary, visualizations, structured insights) that reduce manual effort while maintaining analytical rigor and business context
  • Support performance deep dives with rapid data exploration, segmentation analysis, and diagnostic workflows that combine domain knowledge with technical automation
  • Continuously refine prompts, agent logic, and analytical outputs based on stakeholder feedback, changing KPIs, algorithm updates, and evolving business questions

Requirements

  • 2+ years of experience in a highly analytical role (marketing analytics, data science, business intelligence, marketing automation, or comparable product analytics role)
  • Bachelor's or Master's with analytical focus (Computer Science, Data Science, Mathematics, Economics, Statistics, etc.) or equivalent related professional experience
  • Proven ability to translate ambiguous business problems into structured, repeatable analytical solutions
  • Experience with marketing analytics platforms and datasets (Google Analytics, Adobe Analytics, Tableau, or similar BI tools); organic search (SEO/AEO) knowledge is a strong plus
  • Results-driven with an operational mindset, focused on building tools and systems that deliver sustained value, not just one-off analyses
  • Excellent communication and collaboration skills; able to work cross-functionally with analysts, product managers, and business stakeholders to co-design solutions
  • Self-directed learner who thrives in a fast-paced environment and is comfortable iterating on solutions based on feedback and changing requirements
  • Strong Skills in SQL and Python; comfortable building automated pipelines and integrating multiple data sources

Preferred

  • Demonstrated proficiency in AI and automation applications within analytics or marketing, specifically experience building workflows with GenAI to automate analysis, reporting, or insight generation
  • Hands-on experience with prompt engineering, retrieval-augmented generation (RAG), embeddings, or multi-modal AI applications
  • Familiarity with organic search (SEO) or agentic search (AEO) performance drivers, ranking systems, and key metrics
  • Experience building or contributing to analytics platforms, data pipelines, or internal tools that scale analytical capabilities
  • Background in growth marketing, performance marketing, or e-commerce analytics
  • Knowledge of advanced statistical or machine learning techniques applied to marketing measurement or optimization problems

Benefits

  • expedia group brands power global travel for everyone, everywhere.
  • we design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
  • we’re building a more open world. join us.
  • expedia group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
  • to fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership.
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Expedia Group

3.8 Glassdoor

At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides. We create transformative tech that enables unforgettable experiences for all travelers, everywhere. Our trusted family of brands are known and loved by millions, and we power more trips than anyone else. To learn more about our vision of a more open world through travel, visit www.expediagroup.com. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter.Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links:Expedia: https://www.expedia.com/helpcenterHotels.com: https://service.hotels.com/en-us/Vrbo: https://help.vrbo.com/For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp

Founded in 2022
Seattle, Washington, USA
22K employees (1,459 in marketing)
76% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$11.6M
Traffic Source Mix
Search
33.6%
Direct
42.2%
Referral
21.4%
Social
1.9%
Paid
0.6%

Headcount Trend

Current headcount: ~21.7K

Marketing Team

Marketing Team Size
1,114 (5% of company)
Median Career Experience
14 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$4.2B
Last Raise
$985M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $985M
  • Apr 2020
    Post IPO Equity • $1.2B
  • Apr 2020
    Post IPO Debt • $2B

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