Customer.io Email Marketing: Audit + Ongoing (Shopify Business) at Empowered Cooks | Indiana, USA

Empowered Cooks

Customer.io Email Marketing: Audit + Ongoing (Shopify Business)

Indiana, USA (Remote)

Salary Not AvailableMid LevelContract

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end assessment and optimization of an email program tied to Shopify, turning an audit into a scalable, ROI-driven email engine that delivers measurable impact for revenue, attribution, and automation.

Audit: identify current usage, gaps, and unused spend across Customer.io and the Shopify integration.
Roadmap: translate findings into a concrete plan with options (optimize, renegotiate, or move) and a clear ownership model for ongoing execution.

Job Description

Responsibilities

Audit our current Customer.io setup: what’s running, what’s dormant, what’s broken, what we’re paying for but not using
Quantify the ROI of our current spend — revenue per email, attribution, plan/tier fit
Assess Customer.io’s current AI tooling against what we actually need
Evaluate our Shopify integration: what’s possible vs. what we have today
Deliver an honest recommendation: stay and optimize, stay and renegotiate, or move
Once we have a clear direction, you’d take ownership of running our email program
Building and optimizing flows, segmentation, campaigns, reporting, and the AI tooling that supports it
This is the real role. The audit is how we start.
Tell me how you’d approach both
I want to understand how you think about the audit — how long it takes, what you need from me, whether you charge for it, and what your audit deliverable looks like.

Empowered Cooks

Founded in 2023, Empowered Cooks is a multi-media channel created by Cathy Yoder and BJ Wright to help everyday cooks feel more confident in the kitchen.The pair combines the power of YouTube and ClickFunnels, with Cathy as the influencer, host, and guide and BJ as the business strategist and financial analyst.Like other YouTubers, Empowered Cooks utilizes affiliate marketing and sponsorships. Like other Funnel Hackers, they sell digital and physical products. But they don't rely on those revenue models. Instead, they have a proven framework that allows these two entrepreneurs to use the power of social media to drive the right customers to their funnels organically.EmpoweredCooks.com is the home of Cathy's popular cookbook, "Air Fryer Recipes," which has sold over 20K copies on YummyAirFryerRecipes.com, via Amazon.com, and now Internationally. Cathy also has a video course to help new air fryer owners learn how to unleash the power of this disruptive kitchen appliance and change how they cook forever. Finally, Cathy also meets monthly with "Cooking with Cathy" members to virtually cook together in an interactive format that allows audience members to ask questions so they truly become empowered cooks.

Founded in 2023

Woodland Hills, Utah, USA

7 employees (4 in marketing)

empoweredcooks.com