Responsibilities

• Configure segments and filters for all retention marketing campaigns in the CRM tool (SAS), covering email, mobile messaging, site personalization, direct mail, and targeted offers.
• Conduct quality assurance checks on mobile campaigns and business rules with team members to ensure accuracy.
• Collaborate with other CRM team members to optimize targeting and execution approaches for campaigns.
• Support in providing campaign response metrics and post-performance insights to marketing strategy partners.
• Coordinate with third-party vendors to manage daily campaign operations status.
• Assist in troubleshooting and communicating CRM tool issues with CRM and Marketing Systems teams.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
• Perform additional responsibilities and participate in creative and technical projects as assigned.

Requirements

• Bachelor’s degree or equivalent work experience in a related field.
• 1-2 years of experience in digital marketing or project management.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.
• Experience in configuring segments and filters for retention marketing campaigns across email, mobile messaging, site personalization, direct mail, and targeted offers using CRM tools like SAS.
• Strong teamwork skills to collaborate with CRM team members in optimizing targeting strategies and execution approaches for campaigns.
• Proficiency in providing campaign response metrics and post-performance insights to inform marketing strategy decisions.
• Demonstrated computer skills with proficiency in Microsoft Office software (Word, Excel, PowerPoint) and database applications. Ability to leverage technology for campaign execution and analysis.
• Strong communication, organizational, and prioritization skills to effectively manage tasks and meet deadlines in a cross-functional, team-based environment.
• Proven ability to identify, resolve, and escalate issues as needed, with a proactive approach to challenging the status quo when appropriate.

Benefits

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement