Customer Marketing Manager at Motive | Austin, TX | $93K/yr – $116K/yr

Motive

Customer Marketing Manager

Austin, TX (Hybrid)

$93K/yr – $116K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own customer advocacy and lifecycle marketing at Motive, building programs, campaigns, and a centralized proof-points repository to drive adoption, retention, and advocacy.

Must-have: 3–5 years in customer marketing, advocacy, or lifecycle roles within B2B tech and strong storytelling
Standout: Manages reviews and community programs, with cross-functional collaboration to fuel go-to-market assets

Job Description

Responsibilities

Execute customer marketing campaigns that support adoption, retention, renewals, and expansion
Manage customer communications across key moments in the lifecycle, partnering with Customer Success, Sales, Product, and Marketing
Coordinate closely with internal teams to ensure customer advocacy assets are discoverable, up to date, and actively used
Maintain campaign calendars, trackers, and workflows to ensure consistent execution
Design how customers are activated across the business—spanning references, storytelling, events, campaigns, media interviews, and other go-to-market initiatives
Identify and recruit customers for advocacy opportunities and strengthen long-term relationships with champions
Evangelizing the value of customer advocacy internally; this includes articulating advocacy contributions to executive-level audiences
Produce and manage customer testimonials, case studies, customer spotlights, and reference stories
Build and maintain a centralized, well-organized repository of customer proof points for Sales and Marketing use
Manage and grow Motive’s online customer community through consistent programming and engagement

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
3–5 years of experience in customer marketing, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
Proven experience launching and managing customer marketing and retention/expansion-focused programs
Ability to balance customer empathy with business priorities when managing advocacy requests
Strong storytelling, writing, and customer communication skills
Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
Experience in establishing, building, and managing strong customer relationships
Familiarity with review platforms such as G2 and TrustRadius, customer engagement tools such as Peerbound , and project management solutions like Asana
Strong project management skills with the ability to manage multiple initiatives end-to-end
Experience interviewing customers and contributing to written customer stories or case studies is a plus

Preferred

Experience working in industries with physical operations—such as transportation and logistics, field service, construction

Benefits

health, pharmacy, optical and dental care benefits
paid time off
sick time off
short term and long term disability coverage
life insurance
401k contribution

Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. We serve nearly 100,000 customers, across a wide range of industries including construction, field service, energy, trucking and logistics, and the public sector, among others.Please visit gomotive.com or email us at feedback@gomotive.com for more info.

Founded in 2013

San Francisco, California, USA

5.5K employees (171 in marketing)

gomotive.com