Responsibilities

• Scope & Leadership: Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
• Go-To-Market (GTM) Strategy & Execution: Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives.
• Positioning and Messaging: Define and evolve the narrative for Cisco IQ. Craft positioning and messaging and establish the relevant Bill of Materials (BOM) for Cisco IQ.
• Sales & Field Enablement: Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale best practices cross-portfolio, and tie field readiness directly to revenue outcomes.
• Market, Customer & Competitive Intelligence: Shape long-term market bets and adjacencies. Guide large-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps. Identify and promote best practices and process improvements to elevate output quality.
• Domain & Technical Expertise: Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap, demonstrating a clear understanding of the distinctions between service and product value propositions.

Requirements

• 7+ years of experience in product marketing or marketing roles, ideally within a large, matrixed organization.
• Proven experience translating complex products and capabilities into compelling messaging and storytelling.
• Demonstrated ability to manage cross-functional projects.

Preferred

• Excellent cross-functional collaboration and partner management
• Strong interpersonal skills and proven ability to drive measurable impact through customer-led initiatives
• Strategic problem solver that prioritizes customer points of view
• Ability to thrive in a fast-paced environment and adapt to shifting priorities