Responsibilities

• Activate the Commercial Ambition through customer experience, establishing a deliberate, farmer‑centric engagement model that drives sustainable growth and retention across Bayer’s portfolio;
• Lead the evolution toward an unparalleled customer experience by defining the target experience and integrating brand, sales, digital, data, and partner capabilities to deliver it at scale;
• Set and govern the “what” and the “how” of differentiated customer experiences by farmer segment, enabling seamless omnichannel engagement and consistent long‑term relationship building;
• Establish disciplined, enterprise‑wide execution of customer experience, ensuring consistency across teams, brands, and markets while strengthening trust and relevance with farmers;
• Leverage data, insights, segmentation, and customer analytics to shape differentiated experiences, guide interaction strategies, and inform decision‑making in support of Commercial Ambition outcomes;
• Increase efficiency and effectiveness across key farmer moments by aligning in‑person, digital, and partner‑enabled interactions to address farmer needs and pain points with greater precision;
• Manage and coordinate work across multiple marketing sub‑families, including product and brand marketing, P&L‑linked portfolio management, advertising, and promotional activities to support strategic objectives;
• Design, develop, and implement strategic marketing programs and pricing strategies across market sectors, utilizing print, broadcast, and digital media to effectively launch, position, and grow Bayer’s offerings.

Requirements

• Bachelor's Degree;
• Proven business leadership experience in commercial, sales, marketing, or adjacent roles with direct accountability for growth outcomes;
• Demonstrated success leading marketing and commercial activation at scale, translating strategy into sustained business impact;
• Strong capability to lead complex transformation, managing multiple initiatives while maintaining strategic clarity and execution discipline;
• Solid understanding of P&L drivers and the ability to align customer experience and marketing investments to Commercial Ambition returns;
• Deep expertise in brand positioning, customer insight, and portfolio strategy, enabling differentiated experiences across segments and farmer types;
• Advanced strategic, analytical, and systems thinking skills, with the ability to connect insights to decisive action and measurable outcomes;
• Track record of creative problem solving, driving clarity and simplification in complex, cross‑functional environments;
• Evidence of translating strategic intent into measurable results through disciplined execution and performance management.
• 10+ years of experience in marketing, sales, or go-to-market roles within agriculture or a similar B2B environment.

Preferred

• 10+ years of experience in marketing, sales, or go-to-market roles within agriculture or a similar B2B environment.