Responsibilities

• Drive the creation of evidence-based proof point marketing assets, use critical thinking for prioritization of customer story pipeline, institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets, and secure customers' approval to use their logo - objections handling / influencing, convincing customers of mutual marketing benefits
• Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget).
• Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns)
• Gather, interpret, analyze program data and provide insights/make recommendations/ find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/ KPIs - continuously optimizing and improving program performance

Requirements

• Passion for building trust, fostering relationships, and communicating effectively with customers
• Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills
• Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
• This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit

Preferred

• Growth mindset
• Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results.
• Experience translating insights and data into consumer value and marketing strategy
• Detail-oriented with the ability to manage cross-functional projects from inception through execution

Benefits

• Benefits starting from Day 1!
• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition … and more!