Customer Data Platform Specialist at Blue Nile | New York City, NY | $80K/yr – $90K/yr

Blue Nile

Customer Data Platform Specialist

New York City, NY (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the CDP-driven marketing enablement by turning data into scalable audience segments and cross-channel activation with governance you can trust.

CDP Operations & Channel Integration: ensure data accuracy and a unified customer view across channels.
Use Case Development & Activation: translate business needs into high impact CDP use cases and activate unified profiles for outcomes like repeat purchase lift.
Measurement & Performance: define KPI tied to CDP use cases and clearly communicate impact to technical and business stakeholders.

Job Description

CDP Operations & Channel Integration: Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.
Use Case Development & Activation: Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.
Cross-Functional Enablement: Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.
Measurement & Performance: Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.

Blue Nile

3.3 Glassdoor

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. In 2022, it was acquired by Signet Jewelers, and to this day, it continues to operate as the original online jeweler, offering smart luxury and meticulous craftsmanship. The brand's legacy has earned the trust of millions of satisfied customers, providing them with the confidence to make smart choices. This is achieved through Blue Nile’s commitment to secured deliveries, industry-leading Diamond Certification and 24/7 Expert Advice. Its high-quality standards and vast assortment make it a one-stop shop for all needs. This is further supported by solutions like 360-degree diamond viewing and honest, un-commissioned customer service, which empower them to make a confident choice that truly fits their needs, free from sales pressure or upselling. While operating online, Blue Nile also has stores around the country.

Founded in 1999

New York, New York, USA

1.3K employees (214 in marketing)

www.bluenile.com

53% recommend to a friend

65% CEO approval