Responsibilities

• Turn customer stories into integrated campaigns
• Set activation and amplification strategy for the customer story portfolio
• Build integrated campaign plans that extend flagship customer stories across channels, audiences and formats, in partnership with the teams that own those channels
• Recommend channel mix, sequencing and activation approach for each story based on audience and business opportunity, and align with channel owners on execution
• Spot opportunities to connect customer stories to broader Genesys campaigns, launches, industry conversations and strategic priorities
• Build repeatable campaign models and playbooks that increase the reach and lifespan of customer content
• Develop approaches for turning individual customer stories into broader portfolios of campaign-ready content
• Find opportunities to atomize and adapt customer proof into new formats, working with writers, designers and video partners to produce supporting assets
• Match customer proof to priority audiences, industries, use cases, regions and strategic narratives
• Resurface and reactivate existing customer content when it can support new campaigns or priorities

Requirements

• Significant experience in B2B integrated marketing, content marketing, customer marketing, campaigns or a related field, ideally in enterprise tech or SaaS
• Track record of turning content into integrated, multi-channel campaigns
• Solid grasp of content activation, audience strategy, channel planning and campaign orchestration
• Strong program management skills leading complex, cross-functional work with multiple workstreams, deadlines and senior stakeholders
• Experience supporting major events, launches or high-visibility marketing moments
• Sharp editorial and creative instincts, you see how one customer story becomes several strong marketing experiences
• Experience working across digital, social, email, events and field channels, and building trust with the teams that run them
• Analytical instincts, with experience using performance data to shape strategy
• Strong communication and stakeholder skills, able to influence teams and leaders without direct authority.
• Comfort bringing structure to ambiguity and building new process

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments
• Click here to view a summary overview of our Benefits.