Responsibilities

• Develop and drive recommendations that align to business objectives and ultimately achieve positive outcome for customers
• Strong coordination across teams to execute go-to-market tactics
• Establish strong working relationships across organization
• Managing the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal workflow management system and surfacing and addressing any blockers
• Presenting regular project updates to internal business owners
• Ability to develop and execute against a marketing plan
• Bring a ‘digital-first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption
• Bring an innovative mindset, looking at what’s new from competitors and in the larger industry and challenge the traditional way of doing things and embrace a culture of continuous improvement

Requirements

• 5-10 years of marketing experience D2C marketing in heavily regulated industries (Financial Services, banking, healthcare etc.)
• Basic understanding and ability to learn and/or prior experience with email automation platforms (e.g., Marketo)
• Forward-thinking ideation on how to drive adoption, utilizing test and learn strategies and tactics
• Quickly coming up the learning curve for the Insurance business, our Inforce block, and how to create better health outcomes and understanding the long-term care space
• Works independently, while providing key updates to the working team and leadership team
• Strong relationship building skills and ability to influence
• Comfortable with analytics and measurement frameworks with a bias towards action
• Excellent writing, verbal, and analytical skills
• Owner mindset

Preferred

• College or University degree and advanced related degrees a plus
• LTC, life insurance and/or annuity marketing experience a plus

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.