Responsibilities

• Hybrid 3x a week- (New York, NY or Des Moines, IA)
• In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
• Manage the end-to-end execution of email campaigns—from email building (template, or HTML), audience segmentation and logic, to QA testing, scheduling, and deployment of fully sponsored (“Partner Offers”) emails.
• Coordinate campaigns closely with the Account Strategists team to ensure flawless execution, perform A/B testing such as subject lines, content, send times, and creative elements to improve performance.
• Manage quality assurance testing across devices (desktop/mobile) and email clients (Gmails, Yahoo, Outlook, etc)
• Manage deployment calendar, and prioritize incoming requests from account strategist and sales teams, ensuring no deliverability conflicts.
• Monitor email deliverability, list health and compliance with CAN-SPAM and other regulations.
• Collaborate with the conversion team to grow and refine the Partner Offers database.
• Develop high level, centralized reports for use by external teams, related to newsletter and brand performance metrics, including open rates, list sizes, and audience insights on an ongoing and ad hoc basis.
• Prepare performance reports for Partner Offers and other in-email advertising on an ongoing and ad hoc basis.

Requirements

• 3 - 5 years of related professional experience.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Experience in digital marketing, email marketing, or advertising operations is preferred.
• Strong familiarity with ESPs such as Zetamail, Iterable, Salesforce, etc.
• Proficiency in MS Office Suite, Google Docs/Sheets, and experience with email marketing platforms (Iterable, Salesforce, etc.) preferred.
• Previous experience in using basic skills with Photoshop, and Dreamweaver.

Benefits

• medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.