Responsibilities

• Execute and manage the email and SMS marketing calendar, ensuring campaigns align with product launches, key events, and seasonal trends.
• Build, test, QA, and schedule all email and SMS campaigns in close collaboration with the eCommerce and Creative teams.
• Support the development and maintenance of segmentation strategies to target customers across lifecycle stages — for both campaigns and automations.
• Assist in optimizing and updating automated flows for seasonal launches, promotions, and key retention moments (e.g., welcome series, abandonment flows, back-in-stock, post-purchase & other flows).
• Own newsletter and lifecycle performance reporting, providing weekly and monthly hindsights to surface insights and growth opportunities.
• Collaborate cross-functionally with eCommerce, Merchandising, Marketing and Creative teams to ensure accurate and timely campaign execution.
• Conduct QA across campaigns to ensure accuracy in links, segmentation, and creative.
• Regularly analyze audience engagement and contribute data-driven recommendations to improve targeting, cadence, and messaging.
• Monitor competitors and industry trends to flag opportunities for testing and enhancement.
• Support A/B testing initiatives across subject lines, content, offers, and send times — documenting results and applying learnings.

Requirements

• 1–3 years of experience in email, SMS or CRM marketing, ideally within fashion, apparel, or a DTC brand.
• Hands-on experience with ESP platforms required; Klaviyo experience strongly preferred.
• Solid understanding of email and SMS marketing best practices, including segmentation, deliverability basics, compliance (CAN-SPAM, TCPA), and performance metrics.
• Strong technical curiosity with a willingness to learn and develop expertise in CRM platforms, including troubleshooting and problem-solving independently.
• Strong organizational skills — you're great at meeting deadlines, managing multiple tasks, and keeping projects on track.
• Analytical mindset — you enjoy pulling reports, identifying trends, and turning data into actionable recommendations.
• A collaborative team player with a positive, can-do attitude — no task is too small, and you're hungry to grow into a leadership role.

Preferred

• Klaviyo experience strongly preferred
• Familiarity with basic HTML/CSS and UTM tracking links is a plus