Responsibilities

• Understands VHB’s Focus Forward Approach and how the CRM supports the program. Supports maintenance, reporting, and accuracy of marketing and business development metrics in the CRM and reporting dashboards (i.e., win-loss, opportunity pipeline).
• Helps to maintain data integrity of VHBers, contacts, companies, opportunities in the pipeline, and project
• Provides frequent review of data in the system to ensure data follows up and advises marketing and technical practitioners when anomalies in data occur and/or lessons learned on metrics can be applied and shared.
• Identifies ways to improve usage of the CRM through automating basic, everyday
• Customizes and prepares marketing report views from the
• Serves as CRM and marketing database super Trains new employees on the CRM, in partnership with marketing management.
• Identifies system bugs and tracks in
• May support basic qualifications packages/proposals, in partnership with marketing team.
• Participates in professional and personal development aligned with career
• Performs all job functions in compliance with applicable federal, state, and local regulations and VHB policies and procedures.
• Has working knowledge and familiarity using AI tools such as ChatGPT, Copilot, etc. to perform tasks including data management and analysis.
• Reviews and interprets both quantitative and qualitative data
• Conducts training sessions for Project Managers and marketing staff on CRM usage

Requirements

• 3-5+ years of marketing information and systems management experience
• BA/BS in Marketing Information Systems, Marketing, Computer Science, or related discipline
• Experience managing a CRM or similar marketing information system (Microsoft Dynamics)
• Experience with market research, data management and analytics
• Proficient with Microsoft PowerBi

Preferred

• Has working knowledge and familiarity using AI tools such as ChatGPT, Copilot, etc. to perform tasks including data management and analysis.

Benefits

• Diverse and inclusive culture of collaboration and innovation
• Opportunity to work on complex, transformational projects
• Community and social responsibility as sustainable stewards
• Focus on learning, development, and career growth
• Best-in-class benefits, including flexible, hybrid workplace