CRM & Marketing Automation Manager

The Dalles, OR (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive HubSpot platform ownership and lifecycle automation across CRM marketing ops with data integrations and reporting.

  • Must-have: 3–6+ years in CRM/marketing ops with HubSpot admin experience.
  • Standout: Strong integrations with Snowflake, BayIQ, HITS, and data-driven attribution.

Job Description

Responsibilities

  • HubSpot Platform Ownership - Serve as the organization’s HubSpot CRM/Marketing Hub expert and platform administrator.
  • HubSpot Platform Ownership - Manage governance, permissions, naming conventions, UTM standards, and workflow documentation.
  • HubSpot Platform Ownership - Work closely with IT/Data Engineering on HubSpot integrations with Snowflake, BayIQ, HITS, scheduling tools, and other data sources.
  • HubSpot Platform Ownership - Configure and manage HubSpot private apps and API connectors for 3rd-party integrations.
  • Marketing Automation & Workflows - Build, optimize, and maintain automated workflows (lead routing, lifecycle nurturing, reactivation, abandoned quotes, post-service follow-up).
  • Marketing Automation & Workflows - Implement lead processing automation to improve efficiency and data accuracy.
  • Marketing Automation & Workflows - Continuously simplify and optimize workflow logic and automation performance.
  • Marketing Automation & Workflows - Personalize communications using dynamic content and custom logic.
  • Email/SMS Campaign Execution - Build and deploy targeted email and SMS campaigns supporting promotions, service reminders, and customer lifecycle engagement.
  • Email/SMS Campaign Execution - Conduct A/B testing and apply insights to improve open rates, click-through rates, and conversions.

Requirements

  • 3–6+ years in CRM, marketing automation, or marketing operations.
  • 2+ years with HubSpot Marketing Hub (admin-level preferred).
  • Strong technical understanding of CRM data structures, integrations, APIs, and automation logic.
  • Experience with segmentation, lead nurturing, workflow design, reporting, and email/SMS best practices.
  • Analytical mindset with ability to translate data into actionable insights.
  • Experience collaborating with IT/Data teams.