Playlink

CRM Manager (Lifecycle Growth)

USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle marketing for an iGaming CRM program across email, SMS, and in-app messages to onboard, activate, retain, and monetize players.

  • Must-have: 4–7 years in CRM, lifecycle, or growth marketing with iGaming or high-frequency platforms preferred.
  • Standout: proven experimentation track record with measurable impact on conversions, retention, and LTV.

Job Description

Responsibilities

  • Own lifecycle marketing across email, SMS, and in-platform messaging.
  • Design player journeys: onboarding and activation (FTD into repeat deposit), retention and reactivation, churn prevention.
  • Develop campaign concepts that drive engagement and revenue, not just sends.
  • Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns.
  • Translate games, promotions, and platform features into clear player-facing value propositions.
  • Define hypotheses for all campaigns: what are we testing and why?
  • Forecast expected outcomes (conversion, retention, NGR impact).
  • Run A/B tests across offers, messaging, segmentation, timing.
  • Continuously iterate based on results.
  • Own performance of lifecycle campaigns: conversion rates, retention (D7, D14, D30), NGR / LTV impact.
  • Analyze results and translate into clear insights and next actions.
  • Identify high-potential players and emerging VIPs within the retail base.
  • Define player segments based on behavior, value, and lifecycle stage.
  • Drive personalized experiences that maximize engagement and profitability.
  • Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging).
  • Own campaign QA, scheduling, and launch.
  • Ensure campaigns are executed accurately and on time.

Requirements

  • 4–7 years in CRM, lifecycle, or growth marketing
  • Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred
  • Proven track record of running experiments and driving measurable outcomes
  • Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
  • Experience with CRM platforms (e.g., Smartico, Optimove, FastTrack, Braze, etc.)

Preferred

  • Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred
  • SQL a plus