Responsibilities

• Serve as the primary system administrator and subject matter expert for the HubSpot platform, managing user roles, system configurations, and daily operations to ensure optimal performance.
• Design, build, and execute multi-step lead nurturing campaigns and marketing automation workflows in HubSpot to guide prospects through the buyer's journey and deliver marketing-qualified leads to the sales team.
• Proactively manage the health and cleanliness of the HubSpot database, performing regular data cleansing, deduplication, and enrichment to ensure the accuracy and integrity of all commercial data.
• Develop and maintain dashboards and reports to rigorously track and analyze campaign performance, providing the Director of Commercial Excellence with clear insights on open rates, click-through rates, conversion, and pipeline influence.
• Create and manage dynamic and static contact lists to enable precise audience segmentation for targeted email campaigns, sales outreach, and event invitations.
• Collaborate with the sales team to build and refine HubSpot assets that drive efficiency, including email templates, sales sequences, and lead scoring models that help prioritize outreach.
• Develop clear documentation for HubSpot processes and provide ongoing support and training to sales and marketing users, ensuring best practices are followed and driving platform adoption across the team.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6+ years of experience in CRM management, marketing, or a similar role
• Must have hands-on experience with HubSpot (required); experience with other CRM platforms is a plus
• Strong understanding of marketing automation, lead lifecycle management, and email marketing best practices
• Proficiency in data analysis and reporting, with experience building dashboards and interpreting performance metrics
• High attention to detail, especially in data management and quality control
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Strong organizational and project management abilities