Responsibilities

• CRM Growth & Audience Strategy
• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics
• Channel Ownership & Operations
• Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
• Manage Salesforce Marketing Cloud and Data Cloud segmentation
• Optimize lifecycle flows including abandon cart and loyalty journeys
• Performance & Analytics
• Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn

Requirements

• 3-5 years of experience managing CRM platforms
• Salesforce Marketing Cloud, Data Cloud experience strongly preferred
• Strong analytical and performance optimization skills
• Ability to collaborate cross-functionally and drive revenue impact

Preferred

• Salesforce Marketing Cloud, Data Cloud experience strongly preferred

Benefits

• Medical, Dental, Vision, Life, LTC, LTD package for the employee, their legal spouse and children