Responsibilities

• Lifecycle Strategy & Journey Development
• - Map and maintain customer journeys across DTC (and B2B audiences when needed).
• - Identify lifecycle opportunities and prioritize automation initiatives.
• - Develop communication strategies that support acquisition, engagement, retention, and reactivation.
• - Create campaign briefs/design and partner with content resources.
• Marketing Automation & Platform Ownership
• - Serve as the primary owner of Klaviyo.
• - Build, launch and maintain email and SMS programs.
• - Develop audience segmentation and trigger logic.
• - Manage customer data and behavioral triggers.

Requirements

• 3+ years of lifecycle, CRM, retention and email marketing experience
• Deep hands-on Klaviyo expertise
• Experience building and optimizing automated email and SMS programs
• Strong understanding of customer segmentation and personalization
• Analytical mindset with experience interpreting performance data

Preferred

• Subscription or recurring revenue experience
• Ecommerce or DTC marketing experience
• Familiarity with Shopify, Recharge, and customer data platforms
• Experience supporting both B2C and B2B marketing initiatives

Benefits

• 401(k)
• Dental insurance
• Vision insurance
• Health insurance
• Flexible Spending Account/Health Savings Account
• Supplemental benefits (critical illness, accident, & hospital indemnity)
• Employee assistance program
• Internet stipend
• Company paid life insurance + buy-up option
• Company paid short-term & long-term disability insurance