CRM and Audience Insights Manager

Minneapolis, MN (Unknown)

$95K/yr – $105K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own Tessitura CRM leadership and audience insights initiatives, guiding the CRM team and cross-functional analytics to optimize campaigns, segmentation, and data governance across the organization.

  • Own CRM stewardship, upgrades, and user enablement across departments
  • Lead data-driven insights, dashboards, and reports for leadership and key stakeholders

Job Description

Responsibilities

  • 60% CRM Leadership & Administration
  • · Serve as the organization’s primary business lead and subject matter expert for Tessitura CRM and related audience engagement systems.
  • · Lead and coordinate the internal Tessitura CRM Team, a cross-departmental group focused on constituent engagement, access, and organizational effectiveness.
  • · Lead and coordinate the internal Tessitura User Group and facilitate cross-departmental discussions regarding CRM enhancements, priorities, and best practices.
  • · Assist with organizational initiatives including season setup, campaign planning, appeal management, event setup, and financial reconciliation as needed. Take the lead on subscription campaign segmentation.
  • · Oversee the implementation of Tessitura upgrades and service patches, ensuring they are tested satisfactorily before being released to the production environment and that users are aware of new and updated system capabilities.
  • · Train and mentor users on the design and timely fulfillment of lists, extractions, output sets, reports, lists, dashboards, and basic data analysis tools.
  • · In partnership with IT, establish and enforce data entry standards, naming conventions, and deduplication protocols across all constituent record types. Conduct regular data audits to identify and remediate duplicate records, incomplete data, and structural inconsistencies. Partner with department stakeholders to define data ownership and stewardship responsibilities.
  • · In partnership with IT, develop, document, and maintain CRM policies, operational procedures, data standards, workflows, system configuration, and end user training materials.
  • · Develop, maintain, and serve as owner of core data documentation, including the organization's data dictionary, business glossary, and data maps, ensuring they remain accurate and accessible as systems and business needs evolve.

Requirements

  • Bachelor’s degree in computer science or the equivalent amount of training and hands-on experience sufficient to perform the essential functions of the position.
  • 3+ years of work experience with CRM applications and /or ticketing / donor database reporting systems.
  • Project management experience with ability to navigate a complex environment, ambiguity and conflicting priorities.
  • Experience training or mentoring others to adopt applications or data systems, and in using data systems to inform business strategy.
  • Experience in arts, cultural or entertainment organizations, and / or non-profit organizations strongly preferred
  • Advanced understanding of relational databases
  • High level of proficiency with SQL Server Reporting services and experience writing SQL queries and stored procedures
  • High level of proficiency with M365, especially Excel
  • High level of proficiency with Power BI strongly preferred
  • High level of proficiency with Tessitura strongly preferred

Preferred

  • Experience in arts, cultural or entertainment organizations, and / or non-profit organizations strongly preferred
  • High level of proficiency with Power BI strongly preferred
  • High level of proficiency with Tessitura strongly preferred
  • Familiarity with Infomaker is preferred

Benefits

  • Health Benefits
  • Generous employer contributions to medical plans
  • Dental and vision plans
  • Health Savings Account (HSA) funding each pay period
  • Flexible Spending Account (FSA)
  • Employee Assistance Program
  • Life and AD&D
  • Short- and Long-Term Disability
  • Time Off Benefits
  • Generous PTO accrual

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