CRM Analyst

Atlanta, GA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead CRM program design and analysis across Hertz brands, coordinating campaigns and optimization with data tools and compliance guidance.

  • Own cross-channel CRM campaigns (email, push, SMS) from planning through post-analysis.
  • Must-have: 2+ years in CRM or marketing analytics with familiarity in Salesforce Marketing Cloud or Braze.
  • Standout: Experience with analytics tools like Tableau/Looker and Adobe Analytics.

Job Description

Responsibilities

  • Partner with cross-functional teams to gather business and data requirements for CRM campaigns across Hertz, Dollar, Thrifty, and Hertz Car Sales brands.
  • Support weekly promotional campaigns across email, push, and SMS, including setup, QA, and deployment.
  • Utilize performance tracking tools such as Tableau, Looker, and Google Analytics
  • Design and execute A/B and multivariate testing plans; analyze and report on results.
  • Use Adobe Analytics to monitor user behavior and campaign performance.
  • Strategize / collaborate with internal and external stakeholders to create, optimize, and/or enhance CRM projects.
  • Deliver post-campaign analysis and actionable insights to inform future strategy.
  • Ensure compliance with CRM best practices, including CAN-SPAM and TCPA guidelines.
Hertz logo

Hertz

3.2 Glassdoor

Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.

Founded in 1918
Estero, Florida, USA
21K employees (714 in marketing)
48% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
41.8%
Direct
49.3%
Referral
7.2%
Social
0.4%
Paid
1.2%

Headcount Trend

Current headcount: ~21.2K

Marketing Team

Marketing Team Size
550 (3% of company)
Median Career Experience
14 years
Median Tenure
4.8 years

Funding

Total Funding
$2.9B
Last Raise
$375M
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $375M
  • Jun 2025
    Post IPO Debt • $985M
  • Dec 2024
    Post IPO Debt • $500M

Recent News