CRM Administrator

Cambridge, MA (On-site)

$100K/yr – $130K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

You will own and optimize the CRM and panel management stack, build AI-powered workflows across the panelist lifecycle, and partner with teams to translate business requirements into scalable solutions.

  • Own CRM administration and optimization.
  • Design scalable workflows for panelist lifecycle.
  • Build AI-powered automations and integrations.

Job Description

Responsibilities

  • Own the administration, configuration, and ongoing optimization of the organization's CRM platform and panel management systems.
  • Design, build, and maintain scalable workflows and automations that support the full panelist lifecycle, including recruitment, onboarding, engagement, retention, support, and offboarding.
  • Develop AI-powered workflows and intelligent automations to improve operational efficiency, reduce manual processes, enhance support operations, and optimize panel management.
  • Partner with cross-functional stakeholders to identify operational challenges and translate business requirements into scalable system solutions.
  • Monitor system performance, workflow effectiveness, and data quality, proactively identifying opportunities for improvement.
  • Create and maintain dashboards, reports, documentation, and process maps to support operational visibility and decision-making.
  • Manage integrations between CRM platforms, internal databases, and third-party applications using APIs and automation tools.
  • Troubleshoot system issues, investigate workflow failures, and provide technical support for operational teams.
  • Recommend and implement continuous process improvements that enhance scalability, operational efficiency, and the panelist experience.
  • Ensure system configurations, workflows, and data management practices align with organizational policies, security standards, and compliance requirements.

Preferred

  • 3–7 years of experience in CRM administration, systems management, operations technology, or a related technical operations role.
  • Hands-on experience administering CRM platforms and building workflow automations.
  • Experience designing scalable operational processes and lifecycle automations.
  • Experience with AI tools, automation platforms, and intelligent workflow solutions, with the ability to identify opportunities to improve operational efficiency.
  • Experience working with APIs, system integrations, or low-code/no-code automation platforms.
  • Strong analytical, troubleshooting, and problem-solving skills.
  • Ability to manage multiple priorities and projects independently.
  • Excellent communication and cross-functional collaboration skills.

Benefits

  • Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance , paid parental leave and unlimited PTO and more.
Viant Technology logo

Viant Technology

3.3 Glassdoor

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.

Founded in 1996
Irvine, California, USA
420 employees (48 in marketing)
66% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
51.7K
Monthly Google Ads Budget
$48
Traffic Source Mix
Search
34.4%
Direct
55.1%
Referral
7%
Social
2.6%
Paid
0.6%

Headcount Trend

Current headcount: ~420

Marketing Team

Marketing Team Size
41 (10% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 27 years ago

Funding History

  • Nov 1998
    Private Equity

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