Responsibilities

• Serve as the institution's lead administrator for Element 451, overseeing system configuration, user roles and permissions, data structure, and platform governance.
• Lead the continuous improvement and optimization of the University's CRM platform to support recruitment, admissions, and student engagement.
• Design and maintain application forms, landing pages, and inquiry capture points, ensuring alignment with BCU branding and admissions requirements.
• Develop workflows, automations, and event-triggered communication flows that enhance the user and student experience.
• Drive improvements in application processing and daily operations by evaluating new features, testing enhancements, and supporting technology initiatives that increase efficiency.
• Ensure the CRM integrates smoothly with other platforms, including the Student Information System, National Student Clearinghouse feeds, and other third-party data sources.
• Serve as the primary point of contact with the Element 451 support team, managing tickets, platform updates, and new feature rollouts.
• Oversee data and record management for prospective students.
• Manage data import/export processes, ensuring accuracy and consistency.
• Maintain data integrity through regular, comprehensive audits, deduplication, and data clean-up initiatives to enhance data quality and reliability.

Requirements

• Bachelor of Arts or Sciences degree. Master's degree preferred.
• 3+ years of experience with CRM systems, preferably Element 451 or a comparable higher education CRM. Knowledge of SQL is also preferred.
• Skills that are analytical and detail-oriented.
• Knowledge and understanding of data processing systems.
• Excellent written and verbal communication skills.