Responsibilities - Creator sourcing and casting across campaigns with a YouTube focus - Strategic creator recommendations aligned to campaign goals - Internal subject matter expert with POV on creators, content, and culture - Creator- and talent-led strategy using data, trends, and platform best practices - Collaborate with account and creative teams to shape creator-led concepts - Evaluate creators on content quality, audience fit, and performance - Analyze creator performance to inform future recommendations - Present recommendations and rationale to clients and internal stakeholders - Build relationships with creators, agents, and managers - Stay ahead of emerging talent and shifts in the creator ecosystem Requirements - 5-7 years of agency-style experience - Deep understanding of the YouTube platform (formats, trends, creator ecosystem) - Proven experience in creator strategy, casting, or influencer marketing - Strong instincts for identifying the right creators for briefs - Translate a brief into clear, strategic recommendations - Experience working with brands, agencies, or creator partnerships - Experience using CreatorIQ or similar influencer platforms - Strong communication skills—comfortable presenting to clients - Highly organized and able to manage multiple campaigns at once - Comfortable operating in a fast-paced environment with the ability to manage quick turnarounds when needed Nice_to_have - Experience across TikTok / Instagram in addition to YouTube - Background in a creator agency, brand, or platform - Experience working on larger campaigns or productions