Creator Relations Manager, Influencer Marketing

USA (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer partnerships by sourcing creators, negotiating deals, and leading end-to-end campaigns for brand clients.

  • Must-have: 3+ years in influencer marketing or related sales with client-facing presentation skills.
  • Standout: Strong networks with creators/talent agencies and end-to-end deal management.

Job Description

Responsibilities

  • Source potential content creators/influencers through online channels (e.g. social platforms and professional networks) across gaming, technology, lifestyle and entertainment verticals, ensuring alignment with diverse client briefs and campaign objectives
  • Develop and execute negotiation strategies for all partnerships, ensuring competitive pricing through market analysis and performance data
  • Manage the end-to-end process of sourcing, drafting proposals, finalizing agreements, and managing multifaceted compensation structures (including flat fees, performance incentives, and value-in-kind)
  • Communicate the unique value proposition of our clients to agencies and creators through meetings, presentations, and marketing materials
  • Provide general assistance to the team with ongoing projects for our broad Client base
  • Work closely with the Marketing and Talent divisions to address gaps in our Talent inventory
  • Establish a living database and record of all Talent to be leveraged for procurement and/or monitoring growth for later engagement
  • Engage daily with social platforms to identify trends, up-and-coming creators, and cultural moments that can be leveraged for impactful client partnerships
  • Provide support on influencer strategies for proposals and pitches, offering insights into target influencer verticals within the market and content verticals to secure impactful partnerships
  • Work closely with teams to strategize and execute influencer campaigns to exceed client expectations

Requirements

  • Is an active participant and consumer of the social media industry
  • Must possess 3+ years of experience with Influencer Marketing, Business Development, or in a sales environment, with a dual focus on creator cultivation and client-facing involvement including the ability to develop and deliver compelling decks and presentations
  • Demonstrate knowledge of, and prior experience with, analyzing social media metrics to make informed strategic decision-making (CPM, CPV, CTR, Conversion Rate)
  • Demonstrated ability to build and maintain strong industry relationships, including established networks with creators and talent agencies, to enhance talent discovery and campaign execution
  • Strong negotiation and relationship-building skills with creators/influencers and agencies
  • Strong organizational skills with high attention to detail and the ability to manage multiple campaigns and a vast volume of creators/influencers at any given time simultaneously
  • Excellent communication (full proficiency in English) and interpersonal skills
  • Previous experience with Hubspot, Monday, Creator Discovery Tools, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus

Preferred

    Benefits

      Viral Nation Inc. logo

      Viral Nation Inc.

      Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

      Founded in 2014
      New York, New York, USA
      480 employees (137 in marketing)

      Traffic Signals

      Monthly Visitors
      62.9K
      Monthly Google Ads Budget
      $277
      Traffic Source Mix
      Search
      47.4%
      Direct
      40.3%
      Referral
      9.2%
      Social
      1.9%
      Paid
      1.1%

      Headcount Trend

      Current headcount: ~490

      Marketing Team

      Marketing Team Size
      116 (24% of company)
      Marketing Roles Posted (Last 30 Days)
      1

      Funding

      Total Funding
      $197.9M
      Last Raise
      $197.9M
      Private Equity, 4 years ago

      Funding History

      • Apr 2022
        Private Equity • $197.9M

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