Responsibilities

• Evaluate, select, and onboard creators against eligibility criteria, business priorities, and portfolio fit
• Build trusted, long-term relationships that keep top talent deeply invested in TikTok
• Translate platform data into actionable content strategies and coach creators on new features and tools
• Develop, plan, and implement projects and initiatives to showcase top creators at key industry moments
• Host in-person and virtual sessions covering best practices, product updates, and creator connection
• Partner closely with Product, Comms, and Marketing to align creator work with platform priorities

Requirements

• Bachelor’s Degree in related field
• 5+ years working experience focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries
• Comfort turning data into strategy – dashboards, self-serve tools, and basic querying
• Sharp communicator, written and verbal, across all levels
• High ownership mentality — you spot gaps and fix them

Preferred

• Experience collaborating across global teams and time zones
• Comfort working in fast-paced environments where priorities shift quickly
• Deep understanding of creator trends and tools across platforms
• Experience managing a tiered or segmented creator/talent portfolio in the Food, Lifestyle, and/or Learning verticals

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.