Responsibilities

• Develop and execute creative strategy across paid ads, organic content, landing pages, and brand campaigns — all targeting private real estate operators and accredited investors
• Write and direct copy that sounds like an operator talking to another operator, not a brand talking at a prospect
• Build content systems and ad concepts from scratch — you’ll ideate, write, brief, and collaborate on production
• Conduct audience and market research to stay sharp on what’s resonating in the private capital space
• Collaborate with leadership on brand positioning and ensure every asset reflects the AxisKey aesthetic and voice
• Contribute to compliance-aware advertising (we work in SEC-regulated territory — familiarity with 506(b)/506(c) advertising rules is a plus)

Requirements

• Proven experience in creative strategy, copywriting, or brand direction — ideally in financial services, real estate, or investment-adjacent industries
• A portfolio that demonstrates range: long-form content, short-form ad copy, brand storytelling
• Strong instincts for what sounds human vs. what sounds like AI-generated filler — we care deeply about voice
• Ability to understand a complex product or audience and simplify it without dumbing it down
• Self-directed and comfortable working in a fast-moving environment with limited hand-holding
• Familiarity with paid media (Meta, Google, LinkedIn) is a meaningful plus
• Bachelor’s degree in Marketing, Communications, or a related field preferred — but portfolio and track record matter more

Preferred

Benefits