Responsibilities

• Develop and execute comprehensive creative strategies for paid social and search campaigns across all product launches and growth initiatives for multiple SKUs.
• Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights
• Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval
• Execute thorough persona research to identify new audiences and expand reach while improving campaign performance
• Build and maintain a robust pipeline of diverse creative aligned with Meta, AppLovin, TikTok, YouTube and Amazon best practices and platform requirements
• Support weekly launch needs by developing timely, on-brand creative concepts that drive results
• Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction
• Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution
• Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain competitive advantage
• Integrate AI developments into creative workflows to improve efficiency and output quality

Requirements

• 3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce
• Proven expertise across a variety of creative formats
• Advanced proficiency in paid social advertising platforms and best practices
• Strong analytical skills balanced with a creative mindset
• Experience and curiosity in implementing AI tools such as Claude in your creative workflows
• Deep understanding of social media trends and platform-specific creative requirements
• Strong project management skills with ability to juggle multiple campaigns and deadlines
• Experience conducting audience research and translating insights into actionable creative strategies
• Collaborative mindset with experience working cross-functionally in fast-paced environments
• Excellent communication skills