Responsibilities

• Creative Ideation & Strategy: Develop engaging, conversion-focused ad concepts tailored to a 45+ demographic.
• Subscription Growth Strategy: Create angles that clearly communicate the value of subscribing, including convenience, savings, product routine, consistency, replenishment, and long-term benefits
• Collaboration: Partner with video editors, designers, and marketers to bring creative ideas to life.
• Monitor insights, competitor campaigns, subscription offers, and beauty industry trends to identify new creative opportunities.
• Performance Optimization: Analyze ad performance, extract learnings, and apply data-driven insights to improve creative outputs.
• A/B Testing: Conduct systematic creative testing (copy, visuals, formats) to identify high-performing assets.
• Brand Consistency: Ensure all creatives align with our premium, vintage-inspired aesthetic while clearly communicating product value.

Requirements

• Subscription eCommerce Experience: 2+ years of experience in creative strategy for eCommerce, DTC brands, or subscription-based products. Experience with beauty, wellness, skincare, supplements, or recurring-purchase products is a strong plus.
• Ad Platform Expertise: Strong knowledge of Facebook & Instagram ad best practices; familiarity with other platforms a plus.
• Analytical Mindset: Skilled in interpreting ad performance data and applying insights to optimize creative assets.
• Creativity & Storytelling: Ability to craft compelling narratives that emotionally resonate with older audiences.
• Collaboration & Communication: Strong teamwork skills and the ability to work cross-functionally with designers, editors, and marketers.