Responsibilities

• Paid media asset production: Create static, animated, motion-based, and video assets for paid social, programmatic/display, YouTube, Google, landing pages, and other campaign needs.
• Creative testing variations: Produce purposeful variations across hooks, CTAs, headlines, layouts, formats, visual treatments, and audience angles so the Paid Media team can test what works.
• Display & programmatic creative: Build HTML5 ads, animated display assets, and programmatic-ready creative that meet platform specs and campaign requirements.
• Short-form video editing: Edit paid video assets: cutdowns, pacing adjustments, overlays, captions, subtitles, resizing, and basic motion enhancements.
• Landing page creative support: Create or adapt campaign visuals, hero graphics, thumbnails, and supporting design assets for paid traffic landing pages.
• Cross-functional creative support: Partner with the Creative team on occasional design initiatives outside of paid media, such as marketing collateral, website assets, social content, presentations, branding projects, or other creative needs when priorities require additional support.
• Compliance & quality control: Ensure assets are accurate, polished, on-brand, properly sized, platform-compliant, and appropriate for legal industry advertising before handoff.
• Creative asset systems: Maintain organized templates, reusable design frameworks, file naming conventions, versioning, and asset libraries.
• Performance optimization: Use campaign feedback, platform performance data, and testing insights to improve creatives over time.
• AI-enhanced production: Use AI tools to speed up ideation, variation planning, QA, resizing, and workflow efficiency without lowering the quality bar.