The Lead Rush

Creative Performance Strategist

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Own the creative strategy and testing engine for performance ads across YouTube, TikTok, and Meta.

  • Own the end-to-end creative roadmap, testing plan, and variations to scale winning concepts.
  • Must-have: Strong direct response and data-driven creative direction experience.
  • Standout: Ability to build systems that produce new ad concepts weekly.

Job Description

Responsibilities

  • Develop and lead the creative strategy behind direct response ads across YouTube, TikTok, and Meta.
  • Research competitors, trends, and emerging ad patterns to identify new angles and concepts.
  • Build weekly testing roadmaps that generate new creative ideas and variations.
  • Extend winning ads into multiple variations to maximize scale and prevent ad fatigue.
  • Analyze performance metrics such as hook rate, hold rate, CPM, average watch time, and conversion data to diagnose why ads win or lose.
  • Collaborate with copywriters, creators, and editors to turn ideas into high performing ad content.
  • Guide creators and editors with clear direction and feedback to improve creative performance.
  • Develop systems that allow our team to consistently produce new ad concepts every week.
  • Creative formats you may work with include story based ads, curiosity hooks, interview style videos, podcast clips, testimonial ads, comedy skits, educational breakdowns, reaction videos, screen recordings, and other direct response formats that drive performance.

Requirements

  • Strong understanding of direct response advertising and performance marketing.
  • Experience analyzing creative performance data and identifying patterns behind winning ads.
  • Deep curiosity around advertising, consumer psychology, and why certain ads work.
  • Ability to generate large volumes of creative ideas and organize them into structured testing plans.
  • Comfortable directing creators, copywriters, and editors to execute creative concepts.
  • Highly analytical with the ability to translate data into actionable creative direction.
  • Self starter who enjoys building systems and improving workflows.