Creative Director at Western New Mexico University | USA

Western New Mexico University

Creative Director

USA (Unknown)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the creative direction for brand storytelling and multi-channel visual design across print, digital, and social, coordinating with web, production, and partnerships to ensure cohesive branding and efficient workflows.

visual storytelling across campaigns, publications, and digital experiences with brand-aligned strategy.
Lead creative teams and briefs to maintain consistency, quality, and timely delivery across media and departments.

Job Description

Responsibilities

Provides strategic leadership and direction for the university’s creative services and visual communications initiatives.
Leads the development and execution of brand-aligned creative strategies, visual storytelling, and marketing assets that support institutional communications, enrollment, engagement, advancement, and brand identity across print, digital, video, and social media platforms.
Provides creative leadership, vision, and art direction for institutional marketing, enrollment, advancement, and communications initiatives across multiple media platforms.
Directs the conceptualization, design, and production of creative assets including, but not limited to, advertising campaigns, publications, brochures, logos, branding systems, signage, exhibits, presentations, environmental graphics, direct mail, recruitment materials, and digital communications.
Oversees the development of advertising creative for print, outdoor, digital, mobile, video, and social media platforms including static and animated graphics, GIFs, motion assets, digital display ads, streaming/pre-roll creative, and campaign materials.
Supervises graphic artists, photography/videography staff or contractors, and social media specialists to ensure cohesive storytelling, visual consistency, workflow efficiency, and adherence to brand standards.
Partners with the web development team to guide the visual design of marketing landing pages, institutional webpages, campaign microsites, and digital experiences while ensuring consistency with institutional branding and user experience goals.
Coordinates the printing production process to ensure quality: writes printing and other reproduction specifications (selects ink, paper, and print quality). Inspects proofs for accuracy.
Coordinates graphics or photographic library and/or maintain digital records.
Oversees creative workflows and project management processes including intake, prioritization, creative briefs, production schedules, and quality assurance for all assigned projects.

Western New Mexico University

New Mexico's public Applied Liberal Arts and Sciences university, Western New Mexico University serves the people of the southwest and the world with degree options ranging from accounting to zoology. Through both in-person and fully online courses, WNMU offers professional programs in nursing, social work, business and education and vocational training.

Silver City, New Mexico, USA

643 employees (15 in marketing)

wnmu.edu