Responsibilities

• Lead and execute a comprehensive creative strategy that integrates content, design, and storytelling in alignment with Bethany’s mission, values, and organizational priorities;
• Define and maintain brand standards for voice, tone, visual identity, and storytelling across all channels and audiences;
• Oversee concepting, development, and execution of campaigns, fundraising initiatives, media efforts, and internal communications to ensure consistency and effectiveness;
• Lead, develop, and manage a unified team of designers, writers, and creative specialists, providing coaching, mentorship, and performance oversight;
• Establish clear creative direction and priorities across projects, ensuring effective workload management and timely delivery of high-quality outputs;
• Serve as the primary leader within Communications for creative direction, brand expression, messaging frameworks, and storytelling standards;
• Partner with Marketing and other stakeholders to translate campaign objectives, audience insights, and performance goals into compelling creative concepts and deliverables;
• Ensure all creative assets are tailored appropriately for various channels including digital, social media, web, print, video, and paid media;
• Maintain and evolve brand guidelines, ensuring consistency across regions, programs, and communication platforms;
• Utilize data and performance metrics to inform creative strategy, refine messaging, and improve engagement and conversion outcomes;

Requirements

• Bachelor’s level degree in Marketing, Communications, Design, or related field of study from an accredited college; master’s degree preferred
• At least five (5) years of experience in creative direction, content strategy, branding, or digital marketing roles
• At least three (3) years of experience managing and leading creative or content teams
• Demonstrated experience leading integrated content and design strategies across multiple channels including digital, print, social media, and video
• Strong understanding of brand strategy, storytelling, audience segmentation, and digital engagement best practices
• Proven ability to translate organizational objectives and data insights into effective creative strategies and outputs
• Demonstrated success working in cross-functional teams within a collaborative, matrixed environment
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent verbal and written communication skills
• Strong attention to detail with a commitment to quality and consistency

Preferred

• master’s degree preferred

Benefits

• Experience a team environment with other professionals who are motivated by faith, support one another, pursue excellence, and are in it for the long haul
• Access to training, professional development, and career growth opportunities
• Comprehensive health insurance (medical, dental, and vision)
• 403(b) retirement plan with employer match eligibility
• Generous time off (11 paid holidays, PTO Your Way, paid parental leave, separate sick and paid absence banks)
• Access to education reimbursement for those that qualify
• Comprehensive employee assistance and wellness program
• Employer paid long-term disability and group term life insurance