Responsibilities

• Brand Design System. Own the ColourPop visual language end to end -- packaging, digital, print, retail, and paid. Define how the brand shows up across every surface and develop and maintain design guidelines that ensure consistency across all touchpoints
• Packaging Design Excellence. Lead structural and graphic design for all product packaging -- from concept through production-ready files. This is your home base. You understand materials, finishes, dielines, and vendor relationships, and you bring that mastery to every launch
• Vision Translation. Partner with the Head of Marketing and Creative leadership to turn brand strategy and product positioning into a clear, ownable creative direction. You make the brief visual. You make the visual obsession-worthy
• Cross-Functional Collaboration. Work closely with product development, copywriting, and studio teams to develop and execute creative concepts that are on-brand, on-brief, and built to live across channels
• Omnichannel Execution. Ensure design integrity across every channel -- DTC ecommerce, Ulta, Target, retail fixtures, paid digital, organic social. A launch should feel like one thing, everywhere
• Campaign & Launch Creative. Drive the creative direction for key franchise and innovation launches. Collaborate with marketing on concept-to-shelf execution -- from hero imagery and campaign visual language to in-store displays and digital assets
• Performance Creative. Bring a feel for what works in paid: scroll-stopping static, motion design concepts, creative that converts. You don’t need to be a performance marketer, but you understand that great creative also drives results
• Team Leadership. Lead and manage a team of three graphic designers -- providing direction, guidance, and daily support. Review and approve all design work, maintaining non-negotiable standards of quality and creativity. Build a culture where craft matters and ideas are celebrated
• Creative Operations. Manage multiple projects simultaneously, working closely with the Creative Services team and Project Manager to ensure timely delivery -- including proper review by brand leadership during weekly creative reviews
• Multi-Hat Mentality. You don’t clock out at the edge of your job description. When something needs to get done, you do it -- and you’re energized by the range, not depleted by it. Creative direction, vendor call, asset review, brief rewrite: all in a day

Requirements

• Experience. 8+ years of design experience with a significant focus on packaging -- beauty, personal care, or consumer goods -- including at least 3 years in a creative lead or director role managing a team
• Portfolio. A strong body of work demonstrating packaging mastery, brand design range, and creative vision -- from concept through production-ready execution. We want to see the full arc: the idea, the craft, and the final shelf-ready product
• Packaging Mastery. Deep expertise in structural and graphic packaging design -- materials, finishes, dielines, and vendor relationships. You understand how a product is made as well as how it looks
• Systems Thinking. You design in systems, not one-offs. You understand brand architecture and can hold a cohesive design language across product lines, retail environments, and digital channels simultaneously
• Digital Fluency. Strong command of digital design for ecommerce, paid media, and social. You know the difference between a homepage hero and a TikTok cut-down, and you can art-direct both
• Print & Production Knowledge. Deep familiarity with print production -- color management, pre-press, vendor communication, structural dielines, material selection. You don’t just design it; you see it through
• Tools Proficiency. Expert-level Adobe Creative Suite and Figma. Comfortable in project management tools. You know your way around the full production pipeline, not just the design files
• Creative Leadership. Proven experience leading a creative team -- interpreting and translating feedback to designers in an efficient, actionable way, giving direction that elevates rather than deflates, and building an environment where great work is the standard
• Speed Without Sacrifice. You move fast and make it great. You’ve worked in environments where launch calendars don’t slow down for anyone -- and you’ve found a way to protect quality without protecting your process
• Communication & Organization. Excellent communication and organizational skills -- you can run a creative review, write a tight brief, manage competing priorities, and keep a team aligned, all without losing sight of the work

Preferred

• Experience with performance creative -- static ad formats, motion design direction, or creative testing frameworks for paid social and paid search
• Experience at in beauty, fashion, or lifestyle brand
• Motion design experience -- concept through execution, with an eye for how animation elevates brand storytelling across digital and social
• 3D design or CGI experience -- product renders, campaign visuals, or immersive digital assets

Benefits

• ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + match, paid holidays, product discounts and more.