Creative Director (Narrative) — Salt Lake City, UT

Salt Lake City, UT (On-site)

$114K/yr – $150K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated creative leadership in regulated financial services, balancing strong narrative with brand voice across channels.

  • Owns storytelling across digital, print, and experiential campaigns
  • Must-have: 8+ years in creative leadership with a strong portfolio in trust-driven industries
  • Standout: Proven ability to navigate regulatory constraints while pushing creative boundaries

Job Description

Responsibilities

  • Guide narrative development for integrated campaigns across digital, print, experiential, and emerging channels
  • Help establish and maintain brand voice standards that work across diverse audiences from mass-market retail clients to high-net-worth wealth planning clients
  • Direct the creative process from brief to final execution, ensuring work meets both creative and regulatory standards
  • Mentor creative talent and foster a culture of curiosity, craftsmanship, and continuous improvement
  • Partner with legal, compliance, and risk teams to push creative boundaries within appropriate guardrails
  • Present creative work to senior leadership and stakeholders with clarity and conviction
  • Stay attuned to cultural trends, competitive positioning, and evolving client expectations in financial services
  • Contribute directly to day-to-day work and large-scale campaigns as volume demands
  • Lead a team of writers crafting campaigns that go beyond transactional language to build lasting client relationships
  • Collaborate with the Creative Director – Design to concept alongside the design team and integrate words and visuals

Requirements

  • 8+ years of creative experience, including team leadership and development of direct reports
  • A strong portfolio — ideally in financial services, fintech, pharma, or other trust-driven industries where tone and clarity are paramount
  • Proven ability to balance creativity with the constraints of regulated industries
  • Knowledge of design fundamentals and how copy and design work together to tell a cohesive story
  • Exceptional writing skills across formats and audiences, from social copy to long-form content
  • Strategic thinking that connects business goals to creative expression
  • A track record of attracting, retaining, and developing top creative talent
  • Comfort presenting and defending work to stakeholders and leadership alike
  • Understanding of how brand voice intersects with customer experience, product design, and business strategy
  • A collaborative spirit that thrives in matrixed, cross-functional environments

Benefits

  • Medical, Dental and Vision Insurance - START DAY ONE!
  • Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
  • Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
  • Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
  • 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
  • Mental health benefits including coaching and therapy sessions
  • Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
  • Employee Ambassador preferred banking products
Zions Bancorporation logo

Zions Bancorporation

3.8 Glassdoor

Zions Bancorporation, N.A. is one of the nation's premier financial services companies with approximately $89 billion of total assets at December 31, 2024, and annual net revenue of $3.1 billion in 2024. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. The bank is a national leader in Small Business Administration lending and public finance advisory services, and has been recognized by Coalition Greenwich with 233 Excellence awards for small business and middle market banking over the past 15 years.Zions Bancorporation’s common stock is traded on NASDAQ under the symbol ZION. The company is a member of the S&P 400 Mid-Cap and the NASDAQ Financial 100 Indices. The deposit insurance coverage for accounts at Zions Bancorporation, N.A. is the standard FDIC insurance limit for each account ownership category regardless of the Zions Bancorporation, N.A. division holding the account.

Salt Lake City, Utah, USA
4.1K employees (83 in marketing)
69% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
13.9K
Traffic Source Mix
Search
31.5%
Direct
53.6%
Referral
7.5%
Social
5.8%
Paid
1.4%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
50 (1% of company)
Median Career Experience
19.5 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.6B
Last Raise
$500M
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $500M
  • Aug 2025
    Post IPO Debt • $500M
  • Nov 2024
    Post IPO Debt • $500M

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