- Take full ownership of initiating, strategizing, and planning holistic marketing efforts, driving both brand impact and business results — from lead generation/new logo pipeline creation to creating meaningful, strategic touchpoints with existing customers and partners. As important, tracking results of all marketing efforts to see what works and doesn’t – leading data-driven, results-driven marketing efficieny. - Oversee digital marketing efforts, including SEO/SEM, various social media accounts, email campaigns and paid advertising - Staying on top of the latest AI marketing technology, knowing how to use various tools - Conduct market research and analyze market trends to identify growth opportunities and measure campaign performance - Collaborate with product, sales and operations to develop promotional content, product launches and customer engagement initiatives. - Lead all event marketing initiatives, including conference events, virtual events, content programs, and other innovative projects. Take end-to-end ownership covering ideation, logistics, budgeting, client/partner coordination, branding, documentation, and follow-up. - Build and nurture relationships with industry media, institutions, and ecosystem partners to drive joint marketing initiatives across online and offline channels, maximizing pipeline growth. - Manage parternship agencies to ensure consistent and effective delivery of positioning and messaging across stakeholders and channels, while continuously tracking results and optimizing for success. - Continuously evaluate and prioritize opportunities, making data-driven decisions to optimize impact and efficiency.