Creative Director, Lifecycle & Organic Growth at Jerry | New York City, NY | $135K/yr – $185K/yr

Jerry

Creative Director, Lifecycle & Organic Growth

New York City, NY (Remote)

$135K/yr – $185K/yrSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the voice and lifecycle across CRM, email, SMS, and in-app copy to build trust and long-tail conversion, with phased expansion into organic brand content and community growth.

Phase 1: Overhaul messaging and elevate from functional to relationship-driven communications across product, design, growth, and insights teams.
Phase 2: Shape tone and drive growth by producing organic content (social, etc.) to build brand affinity and community.

Job Description

Responsibilities

Phase 1: Your sole focus will be overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy.
You will take our messaging from functional and direct to value-additive and relationship-driven.
You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion.
Phase 2: As our tone of voice begins to take shape and we see success with lifecycle campaigns, your scope may expand as you take on driving customer growth and building brand affinity through producing other creative organic content (e.g. social media, etc).
You will be the voice of Jerry and help us earn our brand and cultivate an enduring community.
You will help give users a reason to trust us and stay.

Requirements

7+ years of experience in creative marketing with a focus on organic growth and a copy lean
Proven track record with organic channels like email, SMS, and social
Experience working with consumer brands
A portfolio showcasing both your writing and creative craft
Bachelor's Degree

Preferred

A T-shaped marketer with deep expertise in copywriting, audience development and product positioning; horizontally aware of the social media landscape and community dynamics (like Reddit)
First principles thinker; ability to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy
Comfortable with discomfort; experience in fast-growing startups and championing the unmeasurable value of a great brand experience
Experience with consumer brands; portfolio showcasing both writing and creative craft

Benefits

health, dental, and vision coverage
paid time off
paid parental leave
401(K) plan with employer matching
wellness benefits
equity opportunities may also be part of your total rewards package

Jerry

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017

Palo Alto, California, USA

356 employees (29 in marketing)

jerry.ai