Responsibilities

• Develop and lead the Creative Vision that brings to life Fellow’s brand identity across all marketing, photography, video, campaigns, product launches, digital, retail, events, packaging, etc.
• Originate and champion big ideas, concepting campaigns from the ground up and pushing the work beyond the expected
• Lead, mentor, and grow a multidisciplinary in-house creative team including art direction, design, copy, and production
• Set and uphold a high creative bar. Maintain and evolve Fellow's brand guidelines in partnership with the creative team, ensuring consistency across every expression of the brand. Establish clear creative principles and review work with precision and intention
• Be a champion and expert for our product differentiators and translate them into effective, compelling marketing
• Push the organization for more daring, expressive and breakthrough creative
• Partner closely with the CMO, Product, and Marketing teams to translate brand strategy into compelling creative work for marketing priorities
• Optimize team structure, workflow, processes and tools to enable the creative team to work efficiently and produce top tier work product while consistently meeting deadlines
• Transform how the team develops content by championing AI, automation, and new ways of working to drive the effectiveness and efficiency of our creative engine
• Manage functional budget including annual budget planning, spend tracking, and end of month close out activity