Responsibilities

• At a high level, you’ll own the end-to-end creative output of Farmgirl Flowers across every channel—and the standard that output is held to.
• You’ll own creative decisions day-to-day. We’re collaborative, but we don’t design by committee—you’re trusted to make calls and move things forward.
• You’ll set the bar for what great looks like—across campaigns, email, social, and shoots—and make sure the team understands not just what works, but why. You understand the brand deeply and can explain what works, what doesn’t, and why—so the whole team gets better.
• You’ll generate ideas—consistently and at volume. Campaign concepts, content directions, partnership creative, long-term brand bets. Not every idea needs to land, but you’re expected to know which ones are worth pushing forward—and why.
• You’ll also be in the work. Writing copy, capturing content at the farm, art-directing or setting up shoots, and doing whatever it takes to get something done. This isn’t a role where you hand things off and step back.
• You’ll manage freelancers and creative partners when needed—photographers, videographers, designers. You know how to find the right people, brief them clearly, push for better, and get the work across the finish line.
• You’ll ensure we show up well beyond social—press, partnerships, web, and anything else that requires us to present the brand clearly and quickly. When something needs to go out, you make sure it reflects the brand at its best.
• And you’ll protect the Farmgirl voice. Human, warm, witty, specific, grounded—never gimmicky. You’ll ensure that voice stays consistent across every channel, partner, and campaign.